“Anime Tencho” (2002) IMDb

Creators

Anno Hideaki (director).

Extent

Seen in 2019.

Categorization

Advertisement.

Subject

The young badass hero honours the man’s dying wish by becoming store manager at an Animate.

Commentary

In The End of Evangelion (1997), one of the subliminally flashing images is of an injection-moulded figurine of Katsuragi Misato, precisely the sort of pre-painted mass-produced crap you’d get at Animate. After all the trouble Anno went through making His and Her Circumstances (1998), I’m surprised he took the job of advertising for a company that ultimately uderpins one of the most crassly commercial and superficial aspects of the TV anime industry.

Japanese production animation fiction moving picture