“Orgasmgarantin” (2019)

Extent

Seen in 2019.

Subject

Air stimulators, a type of sex toy.

Commentary

A token of an interesting editorial policy at SVT. This is, effectively, a hedonistic advertisement for a new type of consumer electronics, on state television. No brands are mentioned in dialogue, several brands are shown and the tone is slightly jocular, but it’s strongly related to the business-friendly journalfilmer and industrifilmer in Swedish cinema 80–100 years earlier. It’s not a stylistic pastiche but an anachronism nonetheless. The implicit justification for reviving the genre is feminism. There’s one man on camera, his face hidden as he complains about being sidelined in the bedroom. He is an object of derision.

moving picture non-fiction